Why your business should have its own blog
Any business owner will agree; its becoming harder and harder to find the time to maintain a blog, including regular updates and interesting content to give your company a crucial voice online.
While it may seem daunting task to run an efficient blog alongside your business, a little due diligence and scheduling adjustments go a long way to lightening the load. Having a blog, and keeping it updated is an essential part of your business' online marketing strategy. Here are a few reasons why.
Blogs are one of the best ways to increase your website traffic
Blogs are a key way to produce high quality, interesting and relevant content for your target market. They keep your visitors coming back time and time again through their ability to link back to social media posts, email marketing and other online channels.
Their unparalleled ability to engage repeat visitors increases your SEO ranking, which makes it easier for new visitors to find the information they are looking for in new and interesting ways.
Blogs increase engagement with your site
Every person who visits your site needs a reason to return. Blogs can be the biggest part of that reason. They enable you to create trust among your target market and gain authority as the expert in your field.
By producing quality and interesting content, you are encouraging longer and more frequent visits to your page while building conversions and sales in the process.
Blogs also boost client referrals by giving your current audience material they can easily share with their own contacts, helping to educate and tech potential customers about your product and how it can impact their bottom line.
Blogs are shareable; a major win-win for your business and its customers
The old adage says says ‘sharing is caring’, which is especially true in the case of blogging.
By creating the ability to cross-share content on social media outlets and email marketing campaigns, you are improving your own brand recognition while also promoting visibility and interaction between your clients.
Blogs create an essential personality for your business
No customer wants to feel as if they are interacting with a faceless company.
A blog gives you the unique opportunity to inject some personality into your business and avoid looking like just another product-pusher.
By breaking down the wall and showing your in-depth knowledge, you are encouraging your visitors to trust you and form a deeper connection with your brand.
Your blogs should be written in a way that visitors can easily understand, while bridging the gap between your services and their interests or needs.
It’s simple. Blogs are an essential part of your online marketing strategy.
When it comes to providing clients with interesting content, increasing your SEO ranking and giving your business a voice, we have a very simple and easy-to-use solution for you. For those who are short on time or are struggling to put words on paper, we also offer blog writing services from our team of Australian online marketing professionals. Get in touch with your local Marketing Specialist today to chat with us about getting your blog up and running!