Why your business needs Google Analytics

Google Analytics is a free tool from Google that allows you to get a better understanding of your customer so if you have a website then you should be using it.

What Analytics can for your business!

• Analytics shows you who is visiting your website, where they are coming from, how many pages they are reading, what device they are using and what actions they are taking on your website.
• Analytics helps you to build a complete picture of your business by understanding who is coming to your site and if it matches who you are looking to attract.
• Analytics allows you to evaluate how your website is performing as if no-one is calling you or asking for more information then the website is not doing its job.

Creating effective online marketing campaigns.

• Analytics can tell you if your online campaigns are resulting in new visitors, return visitors, conversions to sales etc.
• Analytics can tell you how effective your social media channels are in sending traffic to your website.
• Combine Analytics and AdWords together to create a powerful marketing strategy for business grow (ask us how).

Creating customer profiles that match your target market.

• Analytics gives you a customers demographic and geographic profile.
• It shows you what visitors to your website are reading and what content (or product) is of value to them allowing you to highlight this content or product on your website.
• It shows you the pages where they decide to leave.

Tracking sales to increase online business.

• Track activity across your website - shopping cart activity, contact forms filled out etc
• Track completed forms versus incomplete forms
• Track which channels are resulting in the sales or conversions you are receiving

Taking advantage of free tools like Google Analytics will only benefit your website and business in the end. You'll know what is working for your digital strategy, and identify areas for improvement. If you would like to speak to one of our Google Analytics specialist about your website data call your Client Services Consultant today to book a consultation.