Top 23 Australian directories to help your SEO

Having your website listed on other websites to yours is extremely important as Google will look at what they say your website is about, and the quality of the site you are listed on.

To help you out we have compiled a list of quality Australian business directories to submit your website on, so you can go ahead and start building links and citations for yourself.

Citation and link building is not a free-for-all like it once was. As a general rule of thumb, paid listings should bring visitors to your site, not just a boost to your recognition by search engines.

What should you put on these directories?

Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google Maps/My Business, should be exactly the same as all other citations across the web. Old listings with outdated phone numbers and addresses will negatively impact on your business. Depending on the directory, write a short introduction to your business that demonstrates what you do. Place keywords into your descriptions - but remember to make it still sound good.

To assist you, I highly recommend you keep a spreadsheet of all places you put your citation on, the URL, date, what you have written, login details etc. That way in future, if you want to change some emphasis - you can go through this list vs. starting again.

It is also important to note that quality vs. quantity is important. So don't go wild and add yourself to anywhere. As a dodgy website will also negatively impact you.

Top Australian Business Directories 2017

Here is a list of what is considered to be the Top 23 National Australian business directories that will help to improve your search performance. We have also added (DA) which is a metric of domain authority/trust for each domain completed on MOZ February 2017. The following list includes free and paid options:

If your business's target is more local, look for some more specific directories in your own area. Eg.,,,, etc.

Last Modified: 04 April 2022
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