Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" or organic search results. SEO is a vital part of an organisation's online presence and an effective tool for lead generation.
We offer a range of SEO servies to help our clients get the most out of their websites. Learn about these services here.
We use only white hat techniques (techniques encouraged by search engines) to ensure that clients are constantly improving their ranking over a long period of time, rather than having a quick boost then getting penalised by the search engines.
Overcoming objections for SEO
Here is some more information about our program to help you overcome potential objections about SEO:
Objection 1: We couldn't find your website in Google...
Website design and web developers are the most competitive for keywords, with tens of thousands of developers around who also know how to do SEO and are actively doing it. We currently have over 15,000 non-reciprocal backlinks to our website and we do appear on the first few pages for a number of keywords, such as:
- Website development Australia
- Website design Australia
- Email marketing Australia
- Internet franchise
- Event management software
- Database marketing software
Part of Google's algorithm (on page and off page factors) involves the length of time you have been around. With us changing our name to Bloomtools a few years ago, we are also disadvantaged compared to the majority of web developers that have been using the same domain for much longer. So to answer your query, we are extremely good at SEO and have been able to do better than most to achieve what we have.
Objection 2: Where are your client's websites in Google?
We provide more services to help our client appear higher in the search engines than most developers, including dynamic XML site maps, in-built SEO features on every page within the content management system and intial free SEO work we do for our clients by placing them on major directories to lift their rankings. We only optimise our clients for keywords they have selected so it's important to check out their position for those words as a true indicator of the power of our software. Also keep in mind that many are launching new websites with new domains which takes them longer to get indexed by Google. See our SEO marketing page, to see some examples of client websites we are working with and their results.