Keep Your professional Website Google friendly With Search Console

Have you heard of Google Search Console but not sure how it applies to your business? In a nutshell you can Google Search Console to find out if people can actually find your website and if they are not finding it what you can do to change that. Search Console also provides you with a range of data and tools that will help you to maintain a Google friendly website and fix any issues that may be causing it to rank poorly in Google search results.

What does Search Console do?

• It helps you understand if your website is showing up for the correct search queries related to your business
• If your website has errors Search Console will find them and advise you how to fix them so your pages appear in search results
• If you are creating new product or service pages Search Console helps you make sure the page is showing up for the correct keywords in the search results.
• If there are important updates from Google or serious errors found on your website Search Console will alert you via email.

So how do use Search Console to improve your website performance allowing you to be successful online? Within Search Console you will find a Search Analytics Report. Use this report to understand:

• Your search traffic - where is your traffic coming from, what search phrases and keywords are people using, are people searching on a mobile or a desktop, what pages are performing well.
• Grouping your data - select a data group such as Pages and review all the information in relation to your website pages such as search query, page, country, device, date and search type
• Filtering your data - you can filter your data by impressions and clicks, or by device and country (eg. how many people in NSW are viewing my homepage on their mobile?) You use filtering data to see the results of new activity (eg. adding a new CALL TO ACTION button on the mobile device - who responded to the change, did it increase or decrease activity?)

Google Search Console provides tools to businesses that help them to optimize the visibility of their website within Google search results. It allows business owners to track their site search performance as well as provides a powerful learning resource.

For more information on Google Search Console contact your Client Services Consultant today.