How to Add a User to Google Business Profile

Previously Google My Business, Google Business Profile is the Google service that manages how your business appears in Google Maps, making it a key component of local SEO.

Whether you’re giving access to an agency supporting your local SEO strategy, or you’re a small business owner onboarding a new team member, here’s how to add a user to your account in four easy steps.

1. Go to your Google Business Profile. 

Access your Google My Business profile via https://www.google.com/business/.

Alternatively, when in a Google Chrome window, you can click the hamburger menu (look for the nine dots that form a square) in the upper right corner of the page:

2. Click on your Google Business Profile settings

Struggling to find your Google My Business settings?

On the right side, next to “profile strength,” you’ll see three vertical dots – these are the menu. 

Click the menu, and on the drop-down setting that appears, click “Business Profile Settings.”

3. Add the new Google My Business account manager or owner

You will then see your settings appear. Click the option for “Managers.” 

On the next window that appears, click the “add” button on the left side. 

Not seeing this option?

Your access could be limited to a manager setting, in which case you do not have permission to add users to your Google My Business account.

If that’s the case, you will see the following message appear, followed by a list of any current account owners and managers: 

Look at the list to see who has owner access, then send them this article and ask them to add you to the account.

4. Enter the New GBP User’s Information 

Enter the name and email address of the contact you wish to add. 

You’ll find the ability to do so under "Access." From here, select “Owner” or “Manager.”

Lastly, click the blue “Invite” button in the lower right corner. 

The new GMB account owner or manager will receive an email notification. Once they’ve accepted their invitation, they immediately become users.

You will also receive a notification email once they’ve accepted their Google My Business invitation.